(Original PDF) Consumer Behavior 12th Edition by Leon G. Schiffman – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 9780134734828
- ISBN-13 : 978-0134734828
- Author:
Table contents:
Part I Consumers, marketers, and technology
Part II The consumer as an individual
Part III Communication and consumer behavior
Part IV Social and cultural settings
Part V Consumer decision-making, marketing ethics, and consumer research
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