(eBook PDF) Consumer Behavior Buying Having and Being 12th Edition – Digital Ebook – Instant Delivery Download

Product Details:

• ISBN-10 ‏ : ‎ 9780134129938
• ISBN-13 ‏ : ‎ 978-0134129938
• Author: Michael Solomon

Table of contents:

1. Buying, Having, and Being: An Introduction to Consumer Behavior

2. Consumer and Social Well-Being

3. Perception

4. Learning and Memory

5. Motivation and Affect

6. The Self: Mind, Gender, and Body

7. Personality, Lifestyles, and Values

8. Attitudes and Persuasive Communications

9. Decision Making

10. Buying, Using, and Disposing

11. Groups and Social Media

12. Income and Social Class

13. Subcultures

14. Culture

People Also Search:

effect of consumer buying behavior

what is the buying behavior

what are the consumers buying behavior

how do needs and wants affect buying behavior

how industrial buying behavior is different from consumer buying behavior

what are the 4 types of consumer buying behavior

consumer behavior buying having being

how consumers make buying decisions