(eBook PDF) Consumer Behaviour: Buying, Having Being 4th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1488616957
- ISBN-13 : 978-1488616952
- Author: Michael R. Solomon, Rebekah Russell-Bennett, Josephine Previte
Blending local, national and international experiences and knowledge, Solomon creates a comprehensive guide to consumer behaviour. It is the only Australian-adapted marketing text utilising up-to-date content and providing a multi-perspective approach. Readers are shown the complexity of consumer behaviour theory and are prompted to make sense of the concepts in the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book.
Table contents:
1 Buying, having and being
2 Consumer and social well-being
3 Perception
4 Learning and memory
5 Personality
6 Motivation and values
7 The self: mind, gender and body
8 Attitudes and attitude change
9 Individual decision making
10 Buying, using and disposing
11 Groups and social influence
12 Ethnicity, religion and age
13 Lifestyle, income and social class
14 The culture of consumption
People also search:
what are the consumers buying behavior
what are the consumers behavior
what are the consumer buying behaviour
consumer behavior buying having being by michael r. solomon
You may also like…
Business & Economics - Sales & Marketing