(eBook PDF) Consumer Behaviour Buying Having and Being 3rd Australian Edition

(eBook PDF) Consumer Behaviour Buying Having and Being 3rd Australian Edition – Digital Ebook – Instant Delivery Download

product details:

• ISBN-10 ‏ : ‎ 0205149952
• ISBN-13 ‏ : ‎ 978-0205149957
• Author: Michael R. Solomon

Designed for consumer behaviour courses, this text aims to be current, hip and engaging, while reflecting the latest research. New to this edition are such features as: an expanded focus on online consumer behaviour; and treatment of topics including virtual communities, virtual marketing, and e-commerce. The book includes such concepts as Gen Y consumers, cultural capital, guerilla marketing, meme theory, and diffusion of hip hop fashions.

table of contents:

Part 1 An introduction to consumer behaviour
1 Understanding consumer behaviour
A1 Appendix: Conducting research in consumer behaviour

Part 2 The psychological core
2 Motivation, ability and opportunity
3 From exposure to comprehension
4 Memory and knowledge
5 Attitudes and persuasion

Part 3 The process of making decisions
6 Problem recognition and information search
7 Judgement and decision making
8 Post-decision processes

Part 4 The consumer’s culture
9 Social influences on consumer behaviour
10 Consumer diversity
11 External and internal influences on consumer behaviour

Part 5 Consumer behaviour outcomes and issues
12 Innovations: adoption, resistance and diffusion
13 Symbolic consumer behaviour
14 Marketing, ethics and social responsibility in today’s consumer society

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