Understanding Business – Ebook PDF Instant Delivery – ISBN(s): 9781259929434,1259929434,2017047683
Product details:
- ISBN-10 : 1259929434
- ISBN-13 : 978-1259929434
- Author: William G. Nickels, Jim McHugh , Susan McHugh
Long considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching because the experienced author team revises in response to diverse, ever-changing course needs and learning styles. Real-world case studies ensure that students grapple with the most current challenges facing businesspeople today.
Table contents:
PART 1 Business Trends: Cultivating a Business in Diverse, Global Environments
1 Taking Risks and Making Profits within the Dynamic Business Environment
2 Understanding Economics and How It Affects Business
3 Doing Business in Global Markets
4 Demanding Ethical and Socially Responsible Behavior
PART 2 Business Ownership: Starting a Small Business
5 How to Form a Business
6 Entrepreneurship and Starting a Small Business
PART 3 Business Management: Empowering Employees to Satisfy Customers
7 Management and Leadership
8 Structuring Organizations for Today’s Challenges
9 Production and Operations Management
PART 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
10 Motivating Employees
11 Human Resource Management: Finding and Keeping the Best Employees
12 Dealing with Union and Employee–Management Issues
PART 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans
13 Marketing: Helping Buyers Buy
14 Developing and Pricing Goods and Services
15 Distributing Products
16 Using Effective Promotions
PART 6 Managing Financial Resources
17 Understanding Accounting and Financial Information
18 Financial Management
19 Using Securities Markets for Financing and Investing Opportunities
20 Money, Financial Institutions, and the Federal Reserve
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