The Xiaomi Way Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World 1st edition – eBook PDF

The Xiaomi Way Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World 1st edition – Ebook PDF Instant Delivery – ISBN(s): 9781259584534,9781259584541,1259584534,1259584542

Product details:

• ISBN-10 ‏ : ‎ 1259584542
• ISBN-13 ‏ : ‎ 9781259584541
• Author: Li Wanqiang

In this exclusive inside look at the phenomenal rise of Xiaomi―the new smartphone company that’s giving Apple a run for their money―cofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R&D innovations, and user-driven excitement that turned a small tech start-up into a world-class player.

Table contents:

CHAPTER 1: A SENSE OF ENGAGEMENT

CHAPTER 2: PRODUCT

CHAPTER 3: BRAND

CHAPTER 4: SOCIAL MEDIA

CHAPTER 5: SERVICE

CHAPTER 6: DESIGN

CHAPTER 7: ALEE’S NOTEBOOK

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