The Practice of Public Relations 14th Edition by Fraser P. Seitel

The Practice of Public Relations 14th Edition by Fraser P. Seitel – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 0134895444
• ISBN-13 ‏ : ‎ 978-0134895444
• Author: Fraser P. Seitel

The 14th Edition includes recent PR cases with an emphasis on diversity and ethics, using examples that span several fields and countries. It remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

Table contents:

PART 1: EVOLUTION

1. Defining Public Relations
2. The History and Growth of Public Relations

PART 2: PREPARATION/PROCESS

3. Communication
4. Public Opinion
5. Management
6. Ethics
7. The Law
8. Research

PART 3: THE PUBLICS

9. Media
10. Social Media
11. Employee Relations
12. Government Relations
13. Diversity Relations
14. International Consumer Relations

PART 4: EXECUTION

15. Public Relations Writing
16. Integrated Marketing Communications
17. Crisis Management
18. Launching a Career

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