The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers 1st Edition – eBook PDF
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The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers – Ebook PDF
The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers 1st Edition – Ebook PDF Instant Delivery – ISBN(s): 9781260470147,9781260470130,1260470148,126047013X
Product details:
- ISBN-10 : 1260470148
- ISBN-13 : 9781260470147
- Author: Michael F. Schein
Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques―and illustrates his methods through stories of the world’s most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk.
Table contents:
1 Make War, Not Love
2 Create Your Own Secret Society (the Piggybacking Principle)
3 Perfect Your Packaging
4 Give the Little Babies Their Milk
5 Become a Trickster (at Least for a Little While)
6 Become a Magus
7 Find a Void and Fill It
8 Make It Scientific
9 Prayers, Spells, and Symbols
10 Embrace Theater and Drama
11 Set Down a Rock for Your Followers to Cling To
12 Fetishize Work, Master Effortless Doing
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