The Business Environment: A Global Perspective – Ebook PDF Instant Delivery – ISBN(s): 9781292417844,1292417846
Product details:
- ISBN-10 : 1292417846
- ISBN-13 : 978-1292417844
- Author: Ian Worthington
Table of contents:
Part 1 Introduction
- Business organisations: the external environment
- Business organisations: the internal environment
- The global context of business
International business in action: The global car industry and the changing business environment
Part 2 Contexts
- The political environment
- The macroeconomic environment
- The demographic, social and cultural context of business
- The resource context: people, technology and natural resources
- The legal environment
- The ethical and ecological environment
International business in action: Migration
Part 3 Firms
- Legal structures
- Size structure of firms
- Industrial structure
- Government and business
International business in action: A lot of bottle
Part 4 Markets
- The market system
- Market structure
- International markets and trade
- Governments and markets
International business in action: Working with the grain of the market
Part 5 Conclusion
- Strategy and the changing environment