The Alibaba way unleashing grassroots entrepreneurship to build the world’s most innovative internet company 1st Edition- eBook PDF

The Alibaba way unleashing grassroots entrepreneurship to build the world’s most innovative internet company 1st Edition – Ebook PDF Instant Delivery – ISBN(s): 9781259585401, 1259585409, 9781259585418, 1259585417

Product details:

• ISBN-10 ‏ : ‎ 1259585417
• ISBN-13 ‏ : ‎ 9781259585418
• Author: Ying Lowrey

The world’s largest online trading platform, Alibaba has created an astounding model for enterprise and growth in the 21st century. The story behind Alibaba’s incredible success is not only fascinating, it’s truly inspiring―especially if you’re a small business owner or ambitious entrepreneur who wants to increase sales, satisfy customers, and drive innovation in the e-commerce world.

Table of contents:

Chapter One: The Alibaba Way
Chapter Two: Alibaba’s Efficiency and the Alibaba Ecosystem
Chapter Three: The Taobao Platform: Teaching People how to Fish
Chapter Four: Clustering Innovations that Started with 1688.com
Chapter Five: Integrity Capital–Based Microfinance
Chapter Six: E-commerce Legislation and Innovations in Regulatory Supervision by the Public
Chapter Seven: The “Routinization” of Alibaba’s Corporate Culture Innovation
Chapter Eight: Grassroots Startups are the Way to Expand Employment

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