Textbook MKTG 11th by Charles W. Lamb

Textbook MKTG 11th by Charles W. Lamb – Digital Ebook – Instant Delivery Download

product details:

• ISBN-10 ‏ : ‎ 1337116831
• ISBN-13 ‏ : ‎ 978-1337116831
• Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel 

Learn Marketing YOUR Way with MKTG! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you’ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it’s time to study, everything you’ve flagged or noted can be gathered into a guide you can organize.

table of contents:

1. Chapter 1. An Overview of Marketing
2. Chapter 2. Strategic Planning for Competitive Advantage
3. Chapter 3. Ethics and Social Responsibility
4. Chapter 4. The Marketing Environment
5. Chapter 5. Developing a Global Vision
6. Chapter 6. Consumer Decision Making
7. Chapter 7. Business Marketing
8. Chapter 8. Segmenting and Targeting Markets
9. Chapter 9. Marketing Research
10. Chapter 10. Product Concepts
11. Chapter 11. Developing and Managing Products
12. Chapter 12. Services and Nonprofit Organization Marketing
13. Chapter 13. Supply Chain Management and Marketing Channels
14. Chapter 14. Retailing
15. Chapter 15. Marketing Communications
16. Chapter 16. Advertising, Public Relations, and Sales Promotion
17. Chapter 17. Personal Selling and Sales Management
18. Chapter 18. Social Media and Marketing
19. Chapter 19. Pricing Concepts

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