Successful Event Management: A Practical Handbook – Ebook PDF Instant Delivery – ISBN(s): 9781473759114,1473759110
Product details:
- ISBN-10 : 1473759110
- ISBN-13 : 978-1473759114
- Author: Bryn Parry , Anton Shone
The fifth edition of Successful Event Management covers every aspect of events management, from the planning and set up process through to delivery, close-down and evaluation. The wealth of case studies includes both successful and failed events, allowing you to really understand how the principles described in the text can affect the outcome of an event.
Table of contents:
PART I: THE EVENTS BUSINESS.
1. An introduction to events.
2. The market demand for events.
3. The events business: supply and suppliers.
4. Social, economic, political and developmental implications,
PART II: MANAGING EVENTS.
5. Making a start.
6. Events planning.
7. Financial management and the budget.
8. The event: venue-finding, logistics and ambience.
9. Marketing and public relations for events.
10. Managing the event as a project.
11. The organization manager and the team: during the event.
12. Close-down, evaluation and legacies. Glossary. Organizations in the events industry. Index.
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