Strategic management: text & cases,9th Edition – Ebook PDF Instant Delivery – ISBN(s): 9781259813955,9781259899942,9781259899973,1259813959,1259899942,1259899977

Product details:

• ISBN-10 ‏ : ‎ 1260288358
• ISBN-13 ‏ : ‎ 978-1260288353
• Author: Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee

Table contents:

Part 1 Strategic Analysis
1 Strategic Management: Creating Competitive Advantages
2 Analyzing the External Environment of the Firm: Creating Competitive Advantages
3 Assessing the Internal Environment of the Firm
4 Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources

Part 2 Strategic Formulation
5 Business-Level Strategy: Creating and Sustaining Competitive Advantages
6 Corporate-Level Strategy: Creating Value through Diversification
7 International Strategy: Creating Value in Global Markets
8 Entrepreneurial Strategy and Competitive Dynamics

Part 3 Strategic Implementation
9 Strategic Control and Corporate Governance
10 Creating Effective Organizational Designs
11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization
12 Managing Innovation and Fostering Corporate Entrepreneurship

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