Strategic Management: Concepts – Ebook PDF Instant Delivery – ISBN(s): 9781259420474,1259420477
Product details:
- ISBN-10 : 9389949165
- ISBN-13 : 978-9353163440
- Author: Frank T. Rothaermel
Table of contents:
1 What is Business Strategy?
2 Analysis of the External Environment: Opportunities and Threats
3 Internal Analysis: Strengths, Weaknesses, and Competitive Advantage
4 Cost Advantage
5 Differentiation Advantage
6 Corporate Strategy
7 Vertical Integration and Outsourcing
8 Strategic Alliances
9 International Strategy
10 Innovative Strategies That Change the Nature of Competition
11 Competitive Strategy and Sustainability
12 Implementing Strategy
13 Corporate Governance and Ethics
14 Strategy and Society
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