Strategic Management by Garth Saloner (eBook PDF) – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 9780470009475
- ISBN-13 : 978-0470009475
- Author: Garth Saloner, Andrea Shepard, Joel Podolny
This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding.
Table of contents:
1 INTRODUCTION
2 BUSINESS STRATEGY
3 COMPETITIVE ADVANTAGE
4 INTERNAL CONTEXT: ORGANIZATION DESIGN
5 ORGANIZATION AND COMPETITIVE ADVANTAGE
6 EXTERNAL CONTEXT: INDUSTRY ANALYSIS
7 THE SPECTRUM OF COMPETITION AND NICHE MARKETS
8 COMPETITION IN CONCENTRATED MARKETS
9 ENTRY AND THE ADVANTAGE OF INCUMBENCY
10 CREATING AND CAPTURING VALUE IN THE VALUE CHAIN
11 STRATEGIC MANAGEMENT IN A CHANGING ENVIRONMENT
12 STRATEGY IN MARKETS WITH DEMAND-SIDE INCREASING RETURNS
13 GLOBALIZATION AND STRATEGY
14 CORPORATE STRATEGY: MANAGING FOR VALUE IN A MULTIBUSINESS COMPANY
15 THE STRATEGY PROCESS
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