Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 17th 17th Edition Fred R. David – eBook PDF

Strategic Management: A Competitive Advantage Approach, Concepts and Cases 17th – Ebook PDF Instant Delivery – ISBN(s): 9780135173947,0135173949

Product details:

• ISBN-10 ‏ : ‎ 1292441402
• ISBN-13 ‏ : ‎ 978-1292441405
• Author:  Fred David , Forest David

Intoday’s economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability ― one of the reasons it is adopted at more than500 colleges and universities worldwide.

Table content:

PART 1: OVERVIEW OF STRATEGIC MANAGEMENT

1. The Nature of Strategic Management
2. Business Vision and Mission
3. The External Assessment
4. The Internal Assessment
5. Strategies in Action
6. Strategy Analysis and Choice

PART 3: STRATEGY IMPLEMENTATION

7. Implementing Strategies: Management and Marketing Issues
8. Implementing Strategies: Finance and Accounting Issues

PART 4: STRATEGY EVALUATION AND GOVERNANCE

9. Strategy Evaluation and Governance

PART 5: KEY STRATEGIC MANAGEMENT TOPICS

10. Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
11. Global and International Issues

PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS

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