Strategic Management, 6e – Ebook PDF Instant Delivery – ISBN(s): 9781265951504,1265951500
Product details:
- ISBN-10 : 1265951500
- ISBN-13 : 978-1265951504
- Author: Frank Rothaermel
Table contents:
Chapter 1: What Is Strategy?
Chapter 2: Strategic Leadership: Managing the Strategy Process
Chapter 3: External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
Chapter 4: Internal Analysis: Resources, Capabilities, and Core Competencies
Chapter 5: Shared Value and Competitive Advantage
Chapter 6: Business Strategy: Differentiation, Cost Leadership, and Blue Oceans
Chapter 7: Business Strategy: Innovation, Entrepreneurship, and Platforms
Chapter 8: Corporate Strategy: Vertical Integration and Diversification
Chapter 9: Corporate Strategy: Strategic Alliances, Mergers, and Acquisitions
Chapter 10: Global Strategy: Competing Around the World
Chapter 11: Organizational Design: Structure, Culture, and Control
Chapter 12: Corporate Governance, Business Ethics, and Business Models
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