Small Business Management: Launching & Growing Entrepreneurial Ventures 18th Edition by Justin G. Longenecker (eBook PDF)
Original price was: $50.00.$35.00Current price is: $35.00.
Small Business Management: Launching & Growing Entrepreneurial Ventures 18th Edition by Justin G. Longenecker (eBook PDF) – Instant Download
Small Business Management: Launching & Growing Entrepreneurial Ventures 18th Edition by Justin G. Longenecker (eBook PDF) – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1305405749
- ISBN-13 : 978-1305405745
- Author: Justin G Longenecker, J William Petty, J Petty, Leslie E Palich, Frank Hoy
Help your students realize their dreams of small business success with Longenecker/Petty/Palich/Hoy’s SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 18E. This popular text continues to lead with its comprehensive approach, precedent-setting coverage, innovative tools, engaging examples, and integrated resource package. SMALL BUSINESS MANAGEMENT delves into the fundamentals of business management, with an emphasis on how to start a business as well as how to manage, grow, and harvest one – the full business cycle. All-new cases, proven exercises, and online activities place students in the role of decision-makers to sharpen their understanding of concepts. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago.Thought-provoking cases at the end of the text highlight student-friendly companies and organizations. Students apply concepts they learn in each chapter to these realistic entrepreneurial situations.
Table contents:
1. The Entrepreneurial Life.
2. Integrity, Ethics and, Social Entrepreneurship.
3. Starting a Small Business.
4. Franchising and Buyouts.
5. The Family Business.
6. The Business Plan: Visualizing the Dream.
7. The Marketing Plan.
8. The Organizational Plan: Teams, Legal Structures, Alliances, and Directors.
9. The Location Plan.
10. Understanding a Firm’s Financial Statements.
11. Forecasting Financial Requirements.
12. A Firm’s Sources of Financing.
13. Planning for the Harvest.
14. Building Customer Relationships.
15. Product and Supply Chain Management.
16. Pricing and Credit Decisions.
17. Promotional Planning.
18. Global Opportunities for Small Business.
19. Professional Management and the Small Business.
20. Managing Human Resources.
21. Managing Operations.
22. Managing the Firm’s Assets.
23. Managing Risk in the Small Business.
People also search:
are small businesses corporations
are small businesses struggling
what can i do with a small business management certificate
what can i do with a small business management degree
what can you do with a small business management certificate