Small Business Management: Entrepreneurship and Beyond 6th Edition (eBook PDF)

Small Business Management: Entrepreneurship and Beyond 6th Edition (eBook PDF) – Digital Ebook – Instant Delivery Download

product details:

• ISBN-10 ‏ : ‎ 128586638X
• ISBN-13 ‏ : ‎ 978-1285866383
• Author:  Timothy S. Hatten

SMALL BUSINESS MANAGEMENT provides a balanced introduction to both entrepreneurship and small business management, with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues, including global opportunities, service, quality and technology, are highlighted throughout the text. The online Business Plan Guide and templates provide some of the most extensive information available on business planning.

table of contents:

Part I: THE CHALLENGE.

1. Small Business: An Overview.

2. Small Business Management, Entrepreneurship, and Ownership. Part II: PLANNING IN SMALL BUSINESS.

3. Social Responsibility, Ethics, and Strategic Planning.

4. The Business Plan. Part III: Early Decisions.

5. Franchising.

6. Taking Over an Existing Business.

7. Starting a New Business. Part IV: FINANCIAL AND LEGAL MANAGEMENT.

8. Accounting Records and Financial Statements.

9. Small Business Finance.

10. The Legal Environment. Part V: MARKETING THE PRODUCT OR SERVICE.

11. Small Business Marketing: Strategy and Research.

12. Small Business Marketing: Product.

13. Small Business Marketing: Place.

14. Small Business Marketing: Price and Promotion. Part VI: MANAGING SMALL BUSINESS.

15. International Small Business.

16. Professional Small Business Management.

17. Human Resource Management.

18. Operations Management.

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