Retailing Management 8th Edition – Ebook PDF Instant Delivery – ISBN(s): 9780073530024,0073530026
Product details:
- ISBN-10 : 9781259004742
- ISBN-13 : 978-0073530024
- Author: Michael Levy, Barton Weitz
Retailing is a high-tech, global, growth industry that plays a vital economic role in society. The authors objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as IBM and Proctor & Gamble. The textbook focuses on the strategic issues facing the retail industry and provides a current, informative, good read for students. The Eighth Edition maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. These strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling merchandise and services.
Table contents:
Part I: INTRODUCTION TO RETAILING.
1. Perspectives on Retailing.
2. Retail Strategic Planning and Operations Management.
Part II: THE RETAILING ENVIRONMENT.
3. Retail Customers.
4. Evaluating the Competition in Retailing.
5. Managing the Supply Chain.
6. Legal and Ethical Behavior.
Part III: Market Selection and Location Analysis.
7. Market Selection and Retail Location Analysis.
Part IV: Managing Retail Operations.
8. Managing a Retailer’s Finances.
9. Merchandise Buying and Handling.
10. Merchandise Pricing.
11. Advertising and Promotion.
12. Customer Service and Retail Selling.
13. Store Layout and Design.
Part V: Retail Administration.
14. Managing People.
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