Retailing Management, 11e ISE – Ebook PDF Instant Delivery – ISBN(s): 9781265072469,1265072469

Product details:

• ISBN-10 ‏ : ‎ 1265072469
• ISBN-13 ‏ : ‎ 978-1265072469
• Author:

Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services.

Table contents:

SECTION I: THE WORLD OF RETAILING
Chapter 1: Introduction to the World of Retailing
Chapter 2: Types of Retailers
Chapter 3: Digital Retailing
Chapter 4: Multichannel and Omnichannel Retailing
Chapter 5: Consumer Behavior

SECTION II: RETAILING STRATEGY
Chapter 6: Retail Market Strategy
Chapter 7: Financial Strategy
Chapter 8: Retail Locations
Chapter 9: Retail Site Location
Chapter 10: Information Systems and Supply ChainManagement
Chapter 11: Customer Relationship Management

SECTION III: MERCHANDISE MANAGEMENT 
Chapter 12: Managing the Merchandise PlanningProcess
Chapter 13: Buying Merchandise
Chapter 14: Retail Pricing
Chapter 15: Retail Communication Mix

SECTION IV: HUMAN RESOURCESAND STORE MANAGEMENT 
Chapter 16: Human Resources and Managing the Store
Chapter 17: Store Layout, Design, and VisualMerchandising
Chapter 18: Customer Service

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