Retail Management – Ebook PDF Instant Delivery – ISBN(s): 9789352864256,9789386873279,9352864255,9386873273
Product details:
- ISBN-10 : 9789386873279
- ISBN-13 : 978-9386873279
- Author: Gibson
Although retailing in its various formats has been in existence in our country from time immemorial, much of it was confined to family or mom-and-pop stores. Now, various established business corporations are busy setting up shop and retailing goods and services in every nook and corner of India. They have a passion to be closer to consumers. At this time when the country s retailing business is going through its phase of consolidation and modernization, there is a compelling need for those involved in retailing and those who intend to be involved to comprehend this phenomenon systematically so that they can practice it perfectly.
Table contents:
Chapter 1 – The Uniqueness of Retail Management
Chapter 2 – The Retail Management Formula: The Key to Effectiveness
Chapter 3 – The Retail Management Pyramid: Organizing the Expectations
Chapter 4 – The Retail Management Process: Getting From Idea to Implementation
Chapter 5 – The Retail Management Food Chain: Defining Roles and Optimizing Time
Chapter 6 – Retail Manager Character: The Multiplier
Chapter 7 – Retail Store Visits: Where the Rubber Meets the Road
Chapter 8 – Conclusions and Actions: Putting the Retail Management Formula to Work
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