Research Methods for Business Students, 9th Edition – Ebook PDF Instant Delivery – ISBN(s): 9781292402727,1292402725
Product details:
- ISBN-10 : 1292402725
- ISBN-13 : 978-1292402727
- Author: Adrian Thornhill
With over 500,000 copies sold, Research Methods for Business Students by Saunders, Lewis, and Thornhill is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation.
This fully revised 9th edition provides excellent coverage guiding you through the entire process, from deciding on a research topic to writing your dissertation or project and presenting your academic poster. By taking a transactional approach, the textbook will help you choose your project through critically reviewing the literature and designing your research, answering key questions such as:
Table of contents:
1 Research, reflective diaries and the purpose of this book
2 Generating a research idea and developing your research proposal
3 Critically reviewing the literature
4 Understanding research philosophy and approaches to theory development
5 Formulating the research design
6 Negotiating access and research ethics
7 Selecting samples
8 Obtaining and evaluating secondary data
9 Collecting primary data using observation
10 Collecting primary data using interviews and diaries
11 Collecting primary data using questionnaires
12 Analysing data quantitatively
13 Analysing data qualitatively
14 Writing and presenting the project report
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