Quantitative Research Methods for Communication: A Hands-On Approach 4th Edition (eBook PDF) – Digital Ebook – Instant Delivery Download

Product details:

ISBN-10 ‏ : ‎ 0190861061
ISBN-13 ‏ : ‎ 978-0190861063
Author: Jason S. Wrench , Candice Thomas-Maddox , Virginia Peck Richmond

Quantitative Research Methods for Communication: A Hands-On Approach is a relevant and accessible guide to quantitative research. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect and present their research. The authors use real communication studies and data sets to make communication research come alive for students. Students are not only introduced to new skills but also given the opportunity to immediately apply these skills in research scenarios. The text integrates helpful features throughout, including chapter objectives, case studies, data sheets, and key terms.

Table contents:

An introduction to communication research
Empirical research
Research ethics
Searching for previous research and American Psychological Association style
Research structure and literature reviews
Variables
Measurement
Reliability and validity
Survey research
Content analysis
Experimental design
Sampling methods
Hypothesis testing
Descriptive statistics
Chi-square test of independence
Independent samples T tests
One-way analysis of variance
Correlation
Regression
Presenting research

People also search:

quantitative research methods for communication a hands-on approach

what is quantitative research in communication

quantitative research methods for communication a hands-on approach

quantitative research methods for communication 4th edition pdf

qualitative communication research methods

Quantitative Research Methods for Communication: A Hands-On Approach 4th Edition (eBook PDF)

Login