(Original PDF) Understanding Business 12th Edition by William G Nickels – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1259929434
- ISBN-13 : 978-1259929434
- Author: William Nickels, Jim McHugh, Susan McHugh
Long considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching because the experienced author team revises in response to diverse, ever-changing course needs and learning styles. Real-world case studies ensure that students grapple with the most current challenges facing businesspeople today.
Table contents:
PART 1 Business Trends: Cultivating a Business in Diverse, Global Environments
PART 2 Business Ownership: Starting a Small Business
PART 3 Business Management: Empowering Employees to Satisfy Customers
PART 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
PART 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans
PART 6 Managing Financial Resources
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