(Original PDF) THINK Marketing 3rd Edition by Keith J. Tuckwell – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0134424719
- ISBN-13 : 978-0134424712
- Author: Keith J. Tuckwell, Marina Jaffey
Think Marketing makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. The third edition’s design enhances student understanding, and when combined with our online homework and personalized study tool, Think Marketing ensures that you will come to class well prepared and leave class with a richer understanding of basic marketing concepts, strategies, and practices.
Table contents:
- Contemporary Marketing
- Marketing Environment
- Strategic Marketing Planning
- Marketing Intelligence
- Consumer Buying Behaviour
- Business-to-Business Marketing and Organizational Buying Behaviour
- Segmentation and Targeting
- Product Strategy
- Product Management
- Services and NFP Marketing
- Price Strategy and Management
- Distribution and Supply Chain Management
- Retailing
- IMC: Media Advertising, Social and Mobile
- IMC: Sales Promotion, Public Relations, Experiential Marketing and Personal
- Selling
- Global Marketing
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