(Original PDF) Teacher Edition for Entrepreneurship Owning Your Future, High School Version (12th Edition) – Digital Ebook – Instant Delivery Download
product details:
- ISBN-10 : 0134324900
- ISBN-13 : 978-0134324906
- Author:
Written by an award-winning expert demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginners. This book addresses the demands of integrating workplace relevant activities to meet academic standards. Placing an emphasis on developing business plans, it can be used as a professional resource for anyone looking to start their own business.
table of contents:
Chapter 1 Importance of Entrepreneurship
Chapter 2 Characteristics of an Entrepreneur
Chapter 3 Being an Intrapreneur
Chapter 4 Social Entrepreneurship
Chapter 5 Managing Risk
Chapter 6 Idea Generation
Chapter 7 Turning Ideas into Opportunities
Chapter 8 Evaluating Opportunities
Chapter 9 Market Research Methods
Chapter 10 Using Data to Make Business Decisions
Chapter 11 Entrepreneurship and the Economy
Chapter 12 Supply and Demand
Chapter 13 Direct and Indirect Competition
Chapter 14 EOU and Competitive Pricing
Chapter 15 Establishing a Competitive Advantage
Chapter 16 Identifying a Target Market
Chapter 17 Assessment
Chapter 18 Delivering Value to a Customer Segment
Chapter 19 Communicating Value to Customers
Chapter 20Attracting and Retaining Customers
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