(Original PDF) Small Business An Entrepreneur’s Plan Enhanced 7th – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 0176703470
- ISBN-13 : 978-0176703479
- Author: Ron Knowles
Launching a small business start-up is challenging. Students have big visions and great ideas, but they may not be sure what their next steps are. As Scott Belsky, co-founder of Behance, puts it, “It’s not about ideas. It’s about making ideas happen.” How do your students put their visions and ideas into action? Small Business: An Entrepreneur’s Plan, 7th Enhanced Canadian Edition, helps students organize their thought processes by building business plans step-by-step, turning ideas into achievable goals.
Table contents:
Chapter 1: Your Great Adventure: Exploring Your Options
Chapter 2: Spotting Trends and Opportunities
Chapter 3: Positioning Yourself as an Entrepreneur for Market Opportunities
Chapter 4: Profiling Your Target Customer
Chapter 5: Learning from the Competition: Your Competitive Intelligence
Chapter 6: Marketing: Pricing and Promoting Your Product or Service
Chapter 7: Marketing: Distribution and Location
Chapter 8: Legal Concerns
Chapter 9: Risk Management Issues
Chapter 10: The Power of Numbers
Chapter 11: Financing Your Business
Chapter 12: Building and Managing a Winning Team
Chapter 13: Buying a Business
Chapter 14: Buying a Franchise or Franchising Your Business
Chapter 15: Pulling the Plan Together
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