(Original PDF) MKTG 3rd Canadian Edition by Lamb

(Original PDF) MKTG 3rd Canadian Edition by Lamb – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 0176530916
• ISBN-13 ‏ : ‎ 978-0176530914
• Author: Lamb 

The number-one-selling Principles of Marketing text is back in a new edition. In use at more than 30 universities and colleges across Canada, MKTG has led the way in student engagement. Building on that success and informed with feedback from students and faculty, MKTG, Third Canadian Edition—or MKTG3—will reach new heights for engagement, currency, accessibility, and value. New part cases have been added to give students even more opportunity to apply course concepts. MKTG3 emphasizes customer needs and the customer relationship and is organized in a new way to give the text a more logical progression. The examples and cases throughout the text have been thoroughly updated with increased emphasis on Canadian business. Created using a “student-driven, faculty-approved” review process with students and faculty, MKTG3 is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners at a value-based price.

Table contents:

Ch 1: An Introduction to Marketing

Ch 2: The Marketing Environment, Social Responsibility, and Ethics

Ch 3: Strategic Planning for Competitive Advantage

Ch 4: Study Tools

Ch 5: Marketing Research

Ch 6: Consumer Decision Making

Ch 7: Business Marketing

Ch 8: Segmenting, Targeting, and Positioning

Ch 9: Product Concepts

Ch 10: Developing and Managing Products

Ch 11: Services and Nonprofit Organization Marketing

Ch 12: Setting the Right Price

Ch 13: Marketing Channels and Supply Chain Management

Ch 14: Learning Outcomes

Ch 15: Marketing Communication

Ch 16: Advertising, Public Relations, and Direct Response

Ch 17: Sales Promotion and Personal Selling

Ch 18: Social Media and Promotion

Ch 19: Customer Relationship Management (CRM)

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