(Original PDF) Media Ethics Cases and Moral Reasoning 10th Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 9780815366577
- ISBN-13 : 978-0815366577
- Author: Clifford G. Christians , Mark Fackler , Kathy Brittain Richardson, Peggy Kreshel
Media Ethics: Cases and Moral Reasoning challenges readers to think analytically about ethical situations in mass communication through original case studies and commentaries about real-life media experiences. This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensions of moral analysis, to provide a framework for exploring the steps in moral reasoning and analyzing the cases. Focusing on a wide spectrum of ethical issues faced by media practitioners, the cases in this Tenth Edition include the most recent issues in journalism, broadcasting, advertising, public relations, and entertainment.
Table contents:
Part One – News
Chapter 1: Institutional Press
Chapter 2: Truthtelling
Chapter 3: Reporters and Sources
Chapter 4: Social Justice
Chapter 5: Privacy
Part Two – Advertising
Chapter 6: The Commercialization of Everyday Life
Chapter 7: Advertising in an Image-Based Media Culture
Chapter 8: The Media are Commercial
Chapter 9: Advertising’s Professional Culture
Part 3 – Public Relations
Chapter 10: Public Communication
Chapter 11: Telling the Truth in Organizational Settings
Chapter 12: Conflicting Loyalties
Chapter 13: The Demands of Social Responsibility
Part 4 – Entertainment
Chapter 14 Violence
Chapter 15 Profits, Wealth, and Public Trust
Chapter 16 Media Scope and Depth
Chapter 17 Censorship
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