(Original PDF) Marketing and Managing Tourism Destinations 2nd Edition – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1138897299
- ISBN-13 : 978-1138897298
- Author: Alastair M. Morrison (Author)
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.
Table contents:
PART I Introduction to destination management and marketing concepts and roles
Chapter 1 The concepts of destination management and marketing
Chapter 2 Destination planning
Chapter 3 Destination marketing planning
Chapter 4 Destination management research
Chapter 5 Destination product development
Chapter 6 Destination partnerships and team-building
Chapter 7 Destination community and stakeholder relationships and involvement
Chapter 8 Destination leadership, coordination and governance
Chapter 9 Visitor Management
PART II Destination communications and promotions
Chapter 10 Destination branding
Chapter 11 Destination integrated marketing communications
Chapter 12 Digital marketing and ICTs
PART III Destination markets
Chapter 13 Consumer behaviour, segmentation and market trends
Chapter 14 Domestic leisure and VFR travel markets
Chapter 15 International pleasure and leisure travel markets
Chapter 16 Business travel and business event markets
PART IV The future of destination management and marketing
Chapter 17 The future of destination management and marketing
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marketing and managing tourism destinations alastair m. morrison