(Original PDF) Managerial Economics in a Global Economy 8th Edition – Digital Ebook – Instant Delivery Download
product details:
- ISBN-10 : 9780199397129
- ISBN-13 : 978-0199397129
- Author:
Reflecting the highly globalized nature of tastes, production, labor markets, and financial markets in today’s world, Managerial Economics in a Global Economy, Eighth Edition, presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints
table of contents:
PART ONE INTRODUCTION
CHAPTER 1 The Nature and Scope of Managerial Economics
CHAPTER 2 Demand, Supply, and Equilibrium Analysis
CHAPTER 3 Optimization Techniques and New Management Tools
PART TWO DEMAND ANALYSIS
CHAPTER 4 Demand Theory
CHAPTER 5 Demand Estimation
CHAPTER 6 Demand Forecasting
PART THREE PRODUCTION AND COST ANALYSIS
CHAPTER 7 Production Theory and Estimation
CHAPTER 8 Cost Theory and Estimation
PART FOUR MARKET STRUCTURE AND PRICING PRACTICES
CHAPTER 9 Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition
CHAPTER 10 Oligopoly and Firm Architecture
CHAPTER 11 Game Theory and Strategic Behavior
CHAPTER 12 Pricing Practices
PART FIVE REGULATION, RISK ANALYSIS, AND CAPITAL BUDGETING
CHAPTER 13 Regulation and Antitrust: The Role of Government in the Economy
CHAPTER 14 Risk Analysis
CHAPTER 15 Long-Run Investment Decisions: Capital Budgeting
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