(Original PDF) Integrated Advertising, Promotion, and Marketing Communications 8th Edition

(Original PDF) Integrated Advertising, Promotion, and Marketing Communications 8th Edition – Digital Ebook – Instant Delivery Download

product details:

• ISBN-10 ‏ : ‎ 0134484134
• ISBN-13 ‏ : ‎ 978-0134484136
• Author: Kenneth E. Clow (Author), Donald E. Baack (Author)

Integrated Advertising, Promotion, and Marketing Communications [RENTAL EDITION]

table of contents:

Part I: The IMC Foundation

1. Integrated Marketing Communications

2. Brand Management

3. Buyer Behaviors

4. The IMC Planning Process

Part II: IMC Advertising Tools

5. Advertising Campaign Management

6. Advertising Design

7. Traditional Media Channels

Part III: Digital and Alternative Marketing

8. Digital Marketing

9. Social Media

10. Alternative Marketing

Part IV: IMC Promotional Tools

11. Database and Direct Response Marketing and Personal Selling

12. Sales Promotions

13. Public Relations and Sponsorship Programs

Part V: IMC Ethics, Regulation, and Evaluation

14. Relations and Ethical Concerns

15. Evaluating an Integrated Marketing Program

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