(Original PDF) GLOBAL 4 (with GLOBAL Online, 1 term (6 months) 4th Edition

(Original PDF) GLOBAL 4 (with GLOBAL Online, 1 term (6 months) 4th Edition – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1337406821
• ISBN-13 ‏ : ‎ 978-1337406826
• Author: Mike W. Peng

Through ongoing research into students workflows and preferences, GLOBAL from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore GLOBAL anywhere, anytime, and on most devices with GLOBAL Online! With the intuitive StudyBits functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, GLOBAL with Online engages students of all generations and learning styles, and integrates seamlessly into your Global Business Course. GLOBAL4 features all-new animated PengAtlas maps, cutting-edge examples, and chapter introduction videos.

Table of contents:

Part 1: Laying Foundations

Chapter 1: Globalizing Business

Chapter 2: Understanding Politics, Laws, & Economics

Chapter 3: Emphasizing Cultures, Ethics, & Norms

Chapter 4: Leveraging Resources & Capabilities

Part 2: Acquiring Tools

Chapter 5: Trading Internationally

Chapter 6: Investing Abroad Directly

Chapter 7: Dealing with Foreign Exchange

Chapter 8: Capitalizing on Global & Regional Integration

Part 3: Managing around the World

Chapter 9: Growing & Internationalizing the Entrepreneurial Firm

Chapter 10: Entering Foreign Markets

Chapter 11: Making Alliances & Acquisitions Work

Chapter 12: Strategizing, Structuring, & Learning around the World

Chapter 13: Managing Human Resources Globally

Chapter 14: Competing in Marketing & Supply Chain Management

Chapter 15: Managing Corporate Social Responsibility Globally

Endnotes

Index

People also search:

global entry application

globalization

global warming

a global outbreak of an infectious disease

a global corporate-level strategy emphasizes