(Original PDF) Converging Media A New Introduction to Mass Communication 4th – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 019934230X
- ISBN-13 : 978-0199342303
- Author: John V Pavlik
From reading newspapers on smartphones to calling friends on the computer, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion,Converging Media: A New Introduction to Mass Communication, Fourth Edition, uses the technologies we employ every day to explain our current media environment–and to project where we might be headed. Rather than discussing each media industry in isolation, authors John V. Pavlik and Shawn McIntosh show how each branch of media–print, visual, and audio–relates to and influences the others. This enables students to see the inextricable and dynamic relationship between converging media and traditional media formats.
Table contents:
Chapter 1: Mass Communication and its Digital Transformation
Chapter 2: Media Literacy In The Digital Age
Chapter 3: Print Media: Books, Newspapers, and Magazines
Chapter 4: Audio Media: Music Recordings, Radio
Chapter 5: Visual Media: Photography, Movies, and Television
Chapter 6: Interactive Media: The Internet, Video Games, and Augmented Reality
Chapter 7: The Impact of Social Media
Chapter 8: Journalism: From Information to Participation
Chapter 9: Public Relations: Building Relationships with Strategic Communications Strategic Communications
Chapter 10: Advertising: The Power of Persuasion Advertising
Chapter 11: Media Ethics
Chapter 12: Communication Law and Regulation in the Digital Age
Chapter 13: Media Theory and Research Role of Theory and Research Mass Society, Mass Communication , Media-Effects Research
Chapter 14: Mass Communication and Politics in the Digital Age Journalism And Political Coverage
Chapter 15: Global Media in the Digital Age Four Theories of International Mass Communication
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