(Original PDF) Business Essentials 12th Edition by Ronald J. Ebert

(Original PDF) Business Essentials 12th Edition by Ronald J. Ebert – Digital Ebook – Instant Delivery Download

product details:

• ISBN-10 ‏ : ‎ 0134728394
• ISBN-13 ‏ : ‎ 978-0134728391
• Author: Ronald Ebert (Author), Ricky Griffin (Author)

For introductory business courses.

Focus on the practical skills and important developments in business

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses — and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning about, and making this text the most current and relevant one available on the market.

table of contents:

PART I: THE CONTEMPORARY BUSINESS WORLD

1. The US Business Environment

2. Understanding Business Ethics and Social Responsibility

3. Entrepreneurship, New Ventures, and Business Ownership

4. Understanding the Global Context of Business

PART II: MANAGING THE BUSINESS

5. Managing the Business

6. Organizing the Business

7. Operations Management and Quality

 

PART III: PEOPLE IN ORGANIZATIONS

8. Employee Behavior and Motivation

9. Leadership and Decision Making

10. Human Resource Management and Labor Relations

PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH

CUSTOMERS FOR COMPETITIVE ADVANTAGE

11. Marketing Processes and Consumer Behavior

12. Developing and Pricing Products

13. Distributing and Promoting Products

PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS

14. Information Technology (IT) for Business

15. The Role of Accountants and Accounting Information

PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT

16. Understanding Money and the Role of Banking

17. Managing Business Finances

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