MPE781 Economics for Managers (eBook PDF)

MPE781 Economics for Managers (eBook PDF) – Digital Ebook – Instant Delivery Download

product details:

• ISBN-10 ‏ : ‎ 0132773708
• ISBN-13 ‏ : ‎ 978-0132773706
• Author: Paul Farnham

Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course.

To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions.¿ This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.

table of contents:

• 1. Introduction to managerial economics
• 2. Key measures and relationships
• 3. Demand and pricing
• 4. Cost and production
• 5. Economics of organization
• 6. Market equilibrium and the perfect competition model
• 7. Firm competition and market structure
• 8. Market regulation
• Notes
• References
• Index.

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