Modern Competitive Strategy 4th Edition – Digital Ebook – Instant Delivery Download
product details:
- ISBN-10 : 1259181200
- ISBN-13 : 978-1259181207
- Author:
Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries – all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels―undergraduate, MBA, and EMBA – and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length – module, quarter, or semester.
table of contents:
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