MKTG 4: Principles of Marketing (Canadian Edition) – Ebook PDF Instant Delivery – ISBN(s): 9780176723682,9780176827274,0176723684,0176827277
Product details:
- ISBN-10 : 0176723684
- ISBN-13 : 978-0176723682
- Author:
MKTG 4CE provides Introduction to Marketing students with an interactive and engaging learning experience. The growth of this text over the last 10 years has been shaped by not only reviews from instructors teaching the course, but also focus groups with over 300 students from 31 institutions across Canada. This collective feedback has informed the development of this new edition, ensuring we are connected to what instructors and students need in today’s rapidly changing world. The engaging layout, where we consider the pedagogical value of photos, graphics, and white space, is one of the hallmarks that students consistently comment they like the most. A true hybrid solution, MindTap is automatically included with every new purchase. MindTap has been completely redesigned for this new edition. We not only combine all the student learning tools – readings, assessments, flashcards – but we have included interviews with Canadian professionals, a greater variety of videos, and in-line activities within the ebook that allow students to learn and apply as they move through the content. With MKTG 4CE, students not only learn the fundamentals of Marketing, they also develop their soft skills, better preparing them for their career!
Table of contents:
Part 1: Marketing—Let’s Get Started
Chapter 1: An Introduction to Marketing
Chapter 2: The Marketing Environment, Social Responsibility, and Ethics
Chapter 3: Strategic Planning for Competitive Advantage
Part 2: Analyzing Marketing Opportunities
Chapter 4: Marketing Research and Analytics
Chapter 5: Consumer Decision Making
Chapter 6: Business Marketing
Chapter 7: Segmenting, Targeting, and Positioning
Chapter 8: Customer Relationship Management (CRM)
Part 3: Product Decisions
Chapter 9: Product Concepts
Chapter 10: Developing and Managing Products
Chapter 11: Services and Non-profit Organization Marketing
Part 4: Pricing Decisions
Chapter 12: Setting the Right Price
Part 5: Distributing Decisions
Chapter 13: Marketing Channels and Supply Chain Management
Chapter 14: Retailing
Part 6: Promotion Decisions
Chapter 15: Marketing Communications
Chapter 16: Advertising, Public Relations, and Direct Response
Chapter 17: Sales Promotion and Personal Selling
Chapter 18: Social Media and Digital Strategies
Chapter 19: (Online Chapter) Developing a Global Vision
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