Media Essentials: A Brief Introduction 5th Edition (eBook PDF) – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1319208177
• ISBN-13 ‏ : ‎ 978-1319208172
• Author:  Richard Campbell, Christopher Martin, Bettina Fabos, Shawn Harmsen

Table contents:

1. Mass communication : a critical approach
2. Books and the power of print
3. Newspapers to digital frontiers : journalism’s journey
4. Magazines in the age of specialization
5. Sound recording and popular music
6. Popular radio and the origins of broadcasting
7. Movies and the impact of images
8. Television, cable, and specialization in visual culture
9. The Internet and new technologies : the media coverage
10. Digital gaming and the media playground
11. Advertising and commercial culture
12. Public relations and framing the message
13. Legal controls and freedom of expression
14. Media economics and the global marketplace
15. Social scientific and cultural approaches to media research

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