Marketing: Real People, Real Choices, Global Edition 11th Edition – Ebook PDF Instant Delivery – ISBN(s): 9781292434384,1292434384
Product details:
- ISBN-10 : 1292434384
- ISBN-13 : 978-1292434384
- Author: Michael Solomon, Greg Marshall, Elnora Stuart
Marketing: Real People, Real Choices is the only text to introduce marketing fromthe perspective of real people, who make real marketingdecisions, at leading companies every day. Timely and relevant, thisreader-friendly text shows students how marketing concepts are implemented, andthe impacts they can have on a company. Featuring new information, examples,and assessment, the 11th Edition continues its focus on thecore issues every marketer needs to know, including value, analytics andmetrics, and ethical and sustainable marketing. It also emphasizes theimportance of branding oneself and shows students how the concepts they learnin class apply directly to their own personal marketing plan. With this text,students take an active approach to understanding marketing through decisionmaking and are well equipped to tackle what’s happening in the world ofmarketing today.
Table contents:
- Welcome to the World of Marketing: Create and Deliver Value
- Global, Ethical, and Sustainable Marketing
- Strategic Market Planning
- Market Research
- Marketing Analytics: Welcome to the Era of Data-Driven Insights!
- Understand Consumer and Business Markets
- Segmentation, Target Marketing, and Positioning
- Product I: Innovation and New Product Development
- Product II: Product Strategy, Branding, and Product Management
- Price: What Is the Value Proposition Worth?
- Deliver the Goods: Determine the Distribution Strategy
- Customer Experience
- Promotion I: Planning and Advertising
- Promotion II: Social Media Platforms and Other Promotion Elements
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