Marketing 5th Edition (2021) – Ebook PDF Instant Delivery – ISBN(s): 9781260305746,9781264160105,1260305740,1264160100
Product details:
- ISBN-10 : 1526494574
- ISBN-13 : 978-1526494573
- Author: Rosalind Masterson, David Pickton
This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage relating theory to practice.
Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 5th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice.
Table contents:
CHAPTER 1 Introduction to marketing
CHAPTER 2 The marketing environment and market analysis
CHAPTER 3 Market research
CHAPTER 4 Consumer behaviour
CHAPTER 5 Business buying behaviour
CHAPTER 6 Markets: segmentation, targeting and positioning
CHAPTER 7 Product
CHAPTER 8 Price
CHAPTER 9 Promotion
CHAPTER 10 Distribution (place)
CHAPTER 11 Services marketing
CHAPTER 12 Digital marketing
People also search:
marketing management 5th edition
marketing management 5th edition dawn iacobucci
marketing management 5th edition dawn iacobucci pdf
c5 marketing
f5 marketing
global marketing management 8th edition
g5 marketing
the marketing plan handbook 5th edition pdf