Managerial Economics – Ebook PDF Instant Delivery – ISBN(s): 9789387067639,9387067637
Product details:
- ISBN-10 : 9387067629
- ISBN-13 : 978-9387067622
- Author: Geetika, Piyali Ghosh
Discover how to use managerial economics to both diagnose and solve business problems with this breakthrough text, designed specifically for MBA students like you. Froeb/McCann/Ward/Shor’s MANAGERIAL ECONOMICS, 4E offers a succinct, fast-paced, yet challenging, approach full of invaluable insights from cover to cover. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts while emphasizing the real decisions that today’s Managers face on a daily basis. You’ll find MANAGERIAL ECONOMICS, 4E a useful learning guide now and an excellent ongoing resource for your business career. The latest economic updates throughout this lively edition keep you abreast of the most recent economic developments and current economic challenges worldwide. With MANAGERIAL ECONOMICS, 4E you learn how to apply economic theory to even the most formidable business challenges.
Table contents:
Part 1 Introduction
1. Basic Concepts and Principles
2. Theory of Firm
Part 2 Consumer Behaviour, Demand and Supply
3. Consumer Preferences and Choice
4. Demand and Supply Analysis
5. Elasticities of Demand and Supply
6. Demand Forecasting
Part 3 Cost and Production
7. Cost and Revenue
8. Production Analysis
9. Financial Evaluation of Long-Term Projects
Part 4 Market Morphology and Equilibrium Conditions
10. Perfect Competition
11. Monopoly and Monopsony
12. Monopolistic Competition
13. Oligopoly
14. Choice Under Uncertainty and Game Theory
Part 5 Pricing Decisions
15. Product Pricing
16. Input Pricing
17. Externalities, Public Goods and Role of Government
Part 6 Macroeconomic Aspects of Managerial Decisions
18. Macroeconomic Phenomena
19. National Income
20. Money Supply, Inflation and Unemployment
21. Business Cycles
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