Managerial Economics 4th Edition (eBook PDF) – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10 ‏ : ‎ 1305259335
• ISBN-13 ‏ : ‎ 978-1305259331
• Author: Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Discover how to use managerial economics to both diagnose and solve business problems with this breakthrough text, designed specifically for MBA students like you. Froeb/McCann/Ward/Shor’s MANAGERIAL ECONOMICS, 4E offers a succinct, fast-paced, yet challenging, approach full of invaluable insights from cover to cover. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts while emphasizing the real decisions that today’s Managers face on a daily basis. You’ll find MANAGERIAL ECONOMICS, 4E a useful learning guide now and an excellent ongoing resource for your business career. The latest economic updates throughout this lively edition keep you abreast of the most recent economic developments and current economic challenges worldwide. With MANAGERIAL ECONOMICS, 4E you learn how to apply economic theory to even the most formidable business challenges.

Table contents:

Section 1: Problem Solving and Decision Making

Ch 1: Introduction: What This Book Is About

Ch 2: The One Lesson of Business

Ch 3: Benefits, Costs, and Decisions

Ch 4: Extent (How Much) Decisions

Ch 5: Investment Decisions: Look Ahead and Reason Back

Section 2: Pricing, Costs, and Profits

Ch 6: Simple Pricing

Ch 7: Economies of Scale and Scope

Ch 8: Understanding Markets and Industry Changes

Ch 9: Market Structure and Long-Run Equilibrium

Ch 10: Strategy: The Quest to Keep Profit from Eroding

Ch 11: Foreign Exchange, Trade, and Bubbles

Section 3: Pricing for Greater Profit

Ch 12: More Realistic and Complex Pricing

Ch 13: Direct Price Discrimination

Ch 14: Summary & Homework Problems

Section 4: Strategic Decision Making

Ch 15: Strategic Games

Ch 16: Bargaining

Section 5: Uncertainty

Ch 17: Making Decisions with Uncertainty

Ch 18: Auctions

Ch 19: The Problem of Adverse Selection

Ch 20: The Problem of Moral Hazard

Section 6: Organizational Design

Ch 21: Getting Employees to Work in the Firm’s Best Interests

Ch 22: Getting Divisions to Work in the Firm’s Best Interests

Ch 23: Managing Vertical Relationships

Ch 24: You Be the Consultant

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