Managerial Economics 14th Edition by Mark Hirschey – Digital Ebook – Instant Delivery Download
Product details:
- ISBN-10 : 1473709261
- ISBN-13 : 978-1473709263
- Author: Mark Hirschey, Eric Bentzen
The economic concepts presented in Managerial Economics show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model a process that shows how management integrates accounting, finance, marketing, personnel and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations.
Table contents:
Part I. Overview of Managerial Economics
1. Nature and Scope of Managerial Economics
2. Economic Optimization
3. Demand and Supply
Part II. Demand Analysis and Estimation
4. Demand Analysis
5. Demand Estimation
6. Forecasting
Part III. Production and Competitive Markets
7. Production Analysis
8. Cost Analysis and Estimation
9. Linear Programming
10. Competitive Markets
11. Performance and Strategy in Competitive Markets
Part IV. Imperfect Competition
12. Monopoly and Monopsony
13. Monopolistic Competition and Oligopoly
14. Game Theory and Competitive Strategy
15. Pricing Practices
Part V. Long-Term Investment Decisions
16. Risk Analysis
17. Capital Budgeting
18. Organization Structure and Corporate Governance
19. Government in the Market Economy
People also search:
what are the concept of managerial economics
is managerial economics hard
managerial economics article
managerial economics advising uc davis
managerial economics jobs
managerial economics with other disciplines