International Management: Culture Strategy and Behavior, 12e ISE – Ebook PDF Instant Delivery – ISBN(s): 9783222320316,9781266097904,3222320314,1266097902
Product details:
- ISBN-10 : 1266097902
- ISBN-13 : 978-1266097904
- Author: Fred Luthans, Jonathan Doh
The 12th edition of International Culture, Strategy, and Behavior takes a user-friendly, well-balanced approach in covering all the critical dimensions and the interdependencies between them. This edition covers environment and OB/HRM over three chapters each, along with Culture and Strategy getting their own four chapters. The text also emphasizes a balance of research and application. The 12th edition has been updated to reflect how the COVID-19 pandemic has challenged the fundamental assumptions about how international business is conducted. The authors also incorporated coverage of emerging markets that are facing a high level of stress and how the development of new technology, such as artificial intelligence and robotics, will result in fundamental changes to the global job market. This edition also marks the addition of a new author, Ajai Gaur, a Professor of Strategy and International Business at Rutgers University. Ajai brings subject expertise in global business strategy, emerging markets, institutions, and a range of other topics. He also has deep ties and links to East and South Asia and helps to further “globalize” the book.
Table contents:
PART ONE: ENVIRONMENTAL FOUNDATION
Chapter 1: Globalization and International Linkages
Chapter 2: The Political, Legal, and Technological Environment
Chapter 3: Ethics, Social Responsibility, and Sustainability
Brief Integrative Case 1.1.: Advertising or Free Speech? The Case of Nike and Human Rights
Brief Integrative Case 1.2: TOMS Put Its Right Foot Forward
In-Depth Integrative Case 1.1: Student Advocacy and “Sweatshop” Labor: The Case of Russell Athletic
In-Depth Integrative Case 1.2: The Ethics of Global Drug Pricing
PART TWO: THE ROLE OF CULTURE
Chapter 4: The Meanings and Dimensions of Culture
Chapter 5: Managing Across Cultures
Chapter 6: Organizational Cultures and Diversity
Chapter 7: Cross-Cultural Communication and Negotiation
Brief Integrative Case 2.1: Coca-Cola in India
Brief Integrative Case 2.2: Danone’s Wrangle with Wahaha
In-Depth Integrative Case 2.1: Disney in Asia
In-Depth Integrative Case 2.2: Walmart’s Global Strategies
PART THREE: INTERNATIONAL STRATEGIC MANAGEMENT
Chapter 8: Strategy Formulation and Implementation
Chapter 9: Entry Strategies and Organizational Structures
Chapter 10: Managing Political Risk, Government Relations, and Alliances
Chapter 11: Management Decision and Control
Brief Integrative Case 3.1: Google in China: Protecting Property and Rights
In-Depth Integrative Case 3.1: How Starbucks Convince Indians to Embrace Coffee
PART FOUR: ORGANZIATIONAL BEHAVIOR AND HUMAN RESOURCE MANAGEMENT Chapter 12: Motivation across Cultures
Chapter 13: Leadership across Cultures
Chapter 14: Human Resource Selection and Development across Cultures
Brief Integrative Case 4.1: IKEA’s Global Renovations
In-Depth Integrative Case 4.1: How Didi Fought Uber in China and Won: Next, Taking on the World
In-Depth Integrative Case 4.2: Chiquita’s Global Turnaround
SKILL BUILDING AND EXPERIENTIAL EXERCISES
Glossary
Indexes
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