International Business 1st Edition (eBook PDF) – Digital Ebook – Instant Delivery Download

Product details:

• ISBN-10: 1259317226
• ISBN-13: 9781259317224
• Author: J. Michael Geringer, Donald A. Ball, Michael S. Minor, Jeanne M. McNett

The flexible and modular format, and student focused features of International Business allows instructors to make the study of IB personally relevant for every student, and empowers them to develop their global mindset.

Table contents:

1. The challenging context of international business
2. International trade and investment
3. Sociocultural forces
4. Sustainability and natural resources
5. Political forces that affect global trade
6. Intellectual property rights and other legal forces
7. Economic and socioeconomic forces
8. The international monetary system and financial forces
9. International competitive strategy
10. Organizational design and control
11. Global leadership issues and practices
12. International markets : assessment and entry modes
13. Marketing internationally
14. Managing human resources in an international context
15. International accounting and financial management

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