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Global Business 4th Edition (eBook PDF)

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Product details:

  • ISBN-10 ‏ : ‎ 130550089X
  • ISBN-13 ‏ : ‎ 978-1305500891
  • Author: Mike W. Peng
Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 4th Edition, is the first global business book that answers the big question, “What determines the success and failure of firms around the globe?” Globally renowned scholar and author Mike Peng integrates both an institution-based view and resource-based view in every chapter, bringing an unparalleled continuity and strategic approach to the learning process. The book combines an inviting, conversational style with the latest research and examples that reflect the most recent global developments. A wealth of business cases from Mike Peng and other respected international experts delve into how companies throughout the world have expanded globally.

Table contents:

Part I: LAYING FOUNDATIONS.
1. Globalizing Business.
2. Understanding Formal Institutions: Politics, Laws, and Economics.
3. Emphasizing Informal Institutions: Cultures, Ethics, and Norms.
4. Leveraging Resources and Capabilities.
Peng Atlas.
Integrative Cases.
Part II: ACQUIRING TOOLS.
5. Trading Internationally.
6. Investing Abroad Directly.
7. Dealing With Foreign Exchange.
8. Capitalizing on Global and Regional Integration.
Peng Atlas.
Integrative Cases.
Part III: STRATEGIZING AROUND THE GLOBE.
9. Growing and Internationalizing the Entrepreneurial Firm.
10. Entering Foreign Markets.
11. Managing Global Competitive Dynamics.
12. Making Alliances and Acquisitions Work.
13. Strategizing, Structuring, and Learning Around the World.
Peng Atlas.
Integrative Cases.
Part IV: BUILDING FUNCTIONAL EXCELLENCE.
14. Competing on Marketing and Supply Chain Management.
15. Managing Human Resources Globally.
16. Financing and Governing the Corporation Globally.
17. Managing Corporate Social Responsibility Globally.

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