Floriculture: Designing & Merchandising – Ebook PDF Instant Delivery – ISBN(s): 9781337390705,1337390704
Product details:
- ISBN-10 : 1337390704
- ISBN-13 : 978-1337390705
- Author:
Table contents:
Part I: AN INTRODUCTION TO THE FLORICULTURE INDUSTRY.
1. Exploring Careers in the Retail Flower Business.
2. The History of Floral Design.
Part II: GETTING STARTED: THE BASICS OF DESIGN.
3. Principles of Design.
4. Selection of Cut Flowers and Greens.
5. Conditioning and Storing Cut Flowers and Greens.
6. Mechanics and Supplies Used in Floral Design.
7. Selecting Wire and Wiring Flowers.
8. Selecting Ribbons and Tying Bows.
Part III: BASIC ARRANGEMENTS.
9. Boutonnieres and Corsages.
10. Bud Vases.
11. Circular Arrangements.
12. Triangular Arrangements.
13. Line Arrangements.
Part IV: SPECIALTY ARRANGEMENTS.
14. Constructing Wreaths.
15. Holiday Arrangements.
16. Wedding Flowers.
17. Sympathy Flowers.
18. Drying Flowers.
19. Arranging Permanent Flowers.
Part V: INDOOR PLANTS.
20. Selecting Indoor Plants.
21. Decorating Potted Plants.
Part VI: BUSINESS OPERATIONS & PROFESSIONAL DEVELOPMENT.
22. Pricing Strategies.
23. Selling in the Flower Shop.
24. Displays.
25. Delivery.
26. Professional Organizations.
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