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Essentials of Business Communication 11e. Edition Mary Ellen Guffey – eBook PDF

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Essentials of Business Communication – Ebook PDF

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Essentials of Business Communication – Ebook PDF Instant Delivery – ISBN(s): 9781337386494,1337386499

Product details:

  • ISBN-10 ‏ : ‎ 9781337386494
  • ISBN-13 ‏ : ‎ 978-1337386494
  • Author: Mary Ellen Guffey , Dana Loewy 

Ensure you are job-ready with the number one choice — Guffey/Lowey’s ESSENTIALS OF BUSINESS COMMUNICATION, 11E. In a time when writing and communication skills rank high on recruiters? wish lists, this proven text helps you develop job-readiness for the 21st century. ESSENTIALS highlights best practices and strategies backed by leading-edge research to strengthen your professionalism, expert writing techniques, workplace digital savvy and resume-building skills. Learn how writing is central to business success, regardless of the communication channel. ESSENTIALS discusses best practices for social media and mobile technology while refining your communication skills. Work with grammar exercises, documents for editing, and other practice tools in this four-in-one package with an authoritative text, practical workbook, grammar handbook and author-generated digital resources in MindTap.

Table of contents:

unit 1. Business communication in the digital age
1. Communicating in the digital-age workplace
unit 2. The business writing process in the digital age
2. Planning business messages
3. Organizing and drafting business messages
4. Revising business messages
unit 3. Workplace communication
5. Short workplace messages and digital media
Web 2.0 : social networking
6. Positive messages
7. Negative messages
8. Persuasive messages
unit 4. Business reports
9. Informal reports
10. Proposals and formal reports
unit 5. Professionalism, teamwork, meetings, and speaking skills
11. Professionalism at work : business etiquette, ethics, teamwork, and meetings
12. Business presentations
unit 6. Employment communication
13. The job search and résumés in the digital age
14. Interviewing and following up
Appendix A. Correction symbols and proofreading marks
Appendix B. Document format guide
Appendix C. Documentation formats
Grammar/mechanics handbook

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